Exhibiting at VentureFest 2008.
04/07/08
We had a fantastic time exhibiting at VentureFest. We had a tremendous amount of interest in our technology – almost ran out of business
cards.
The visitors had a chance to see first hand the quality of the delivery and the potential of our Mobile Optimization platform with a sample of mobile phone models. Overall, the reactions were of general surprise of the quality of user interface and experience achieved on pretty much any mobile phone (including some of the older models).
Quite interestingly, there was also particular interest from a number of VCs and Business Angles. Thanks to the contacts gained at VentureFest we are looking forward to progressing some of our newly formed relationships.
mDataLogic is featured on an article in the "Oxford Times" business supplement, "In Business".
27/06/08
mDataLogic is pleased to have been featured in an article on the "Oxford Times" June edition of the business magazine supplement, "In Business". The article highlights the innovative nature of various new businesses in the Oxfordshire region.
mDataLogic has been selected from many candidates to exhibit as part of the Technology Showcase at Venturefest 2008 on July 1st.
22/05/08
mDataLogic are very proud to announce that we have been selected to exhibit at the Technology Showcase at Venturefest 2008 on the 1st of July.
The Technology Showcase is an exhibition of innovative technology coordinated by The Oxford Trust. Small and early-stage companies, representing a wide range of different technology sectors, will display their products and services through a series of visual displays, hands-on demonstrations and soapbox pitches.
The Showcase gives investors a chance to find out about new opportunities, and provides all delegates with a chance to learn more about various innovative technologies. It is an informal hands-on event where entrepreneurs demonstrate their products and services, giving members of the technology industry the opportunity of directly interacting with the new technology, and more importantly, the people behind the innovations. Nothing quite compares to a physical hands-on demonstration and it is this personal interaction with technology that is at the heart of the Technology Showcase.
We will be on hand to demonstrate our technology and answer any questions, so come visit our exhibition space!
mDataLogic launches the Online Mobile Emulator.
19/05/08
mDataLogic has just launched the
Online Mobile Emulator for users to test their websites on a selection
of mobile phones.
The emulator allows users to view almost exactly how the popular mobile phones listed render web content, providing a value insight to how mobile users are seeing a website. Oh, and it is totally FREE.
Simply type in a website address in the entry box (e.g. google.com or bbc.co.uk or mdatalogic.mobi ), click Submit, then use the buttons on the mobile image to navigate.
Do you know how your customers are seeing your website on their mobile phones? Click here to find out, and feedback to us.
Note: We are working on getting more mobile phone models to be added to the selection, so watch this space.
mDataLogic becomes a Premium Member of the Orange Partner Program.
12/05/08
mDataLogic is pleased to announce that we are now a Premium Member of the Orange Partner Program. As a Premium Member we now have a much closer working relationship with Orange. Allowing us access to a vast pool of both technical and commercial resources.
We are really looking forward to working closer with Orange on future endeavours.
Vodafone has just announced that all new and current customers on monthly plans will now have an Unlimited Data Package thrown in for free.
01/05/08
Vodafone has just announced that all new and current customers on monthly plans will now have an Unlimited Data Package thrown in
for free. Until now Vodafone had charged £7.50 to add their Unlimited Data package to a monthly plan.
Of course in the Mobile Industry "Unlimited" is always finite and limited by a fair-use policy. In the past Vodafone have set this limited at a thrifty 120MB but the announcement indicates that the limit has been raised to a more useful 500MB.
Even though all the other operators have similar offerings for as little as £5 a month this announcement is more important from a marketing perspective. Vodafone have removed the need for customers to a) Be aware that an Unlimited Data options exists and b) Decide whether they would need to have one.
We are sure the other operators are likely to follow suit pretty soon.
Orange’s latest study reveals a sharp increase in mobile Internet access.
28/04/08
Orange has unveiled its third Digital Media Index, which examines trends in customer consumption of digital media. The latest findings reveal a sharp increase in mobile Internet access, alongside traditional fixed-line broadband.
The latest report finds the mobile Internet becoming a part of day-to-day life, with a 35% increase in page impressions. Mobile TV is also taking off, with an 87% increase in the total hours viewed. Video downloads are also gaining momentum, with the number of downloads having doubled in the last year. Single music track downloads are also reaching new heights, with a record-breaking 289,000 tracks downloaded in December alone.
"The mobile phone has truly taken its place as a multimedia content device," says Orange Director of Portals for Orange, Matthew Kirk. "The popularity of Mobile TV, music and gaming has surged, as customers use the mobile Internet alongside home broadband to stay connected wherever they are. It really is the third screen in our lives for entertainment, communication and information, alongside the TV and the PC."
mDataLogic takes part in the University of Oxford "Future Technologies Conference".
18/04/08
The event included exceptional speakers from companies that
are either major players (like Nokia, Vodafone, Google) or newcomers trailblazing the industry (Blyk, Xtract, Itsmy) or doing
radical innovations (Fjord, Mi-Pay, MTV) hot in the news, or companies making business with the industry's hottest names (MyNuMo
with iPhone, Polkomtel with Google).
The speaker lineup was incredibly balanced and covering a wide range, with topical matter There were services topics, customer topics, technology topics, business topics, marketing topics and strategy topics - even some mind-boggling disruptive concepts.
mDataLogic takes part in the "Orange Partner Camp" in Faro.
14/04/08
mDataLogic took part in the Orange Partner Camp in held in
Faro, Portugal on the 14th of April. The three-day event was attended by over 400 software developers, service enablers, platform
providers, publishers and system integrators.
Over the 3 days we were able to meet and debate with key decision makers and peers. As well as get the technical and commercial information that is shaping the future of the communications industry. There were various sessions and workshops, chance to experience new technology and demos first-hand, experiment and code, and get practical help with our ideas and products.
The future does look bright … and it may in fact be Orange.
mDataLogic moves into new offices at the Harwell Innovation Centre in Oxfordshire.
07/04/08
We are very pleased to announce our move into new offices at the
Harwell Innovation Centre.
The Harwell Science and Innovation Campus
in Oxfordshire is a vibrant and growing community of science and technology based innovation
and enterprise including major national and international science projects and facilities. Over 4,500 people work on the campus in some
100 organisations.
Located within a community of science and technology businesses, with excellent road and rail links Harwell Innovation Centre is easily accessible from most locations and will provide the ideal location for our growing business.
mDataLogic takes part in the ground breaking "Over the Air" conference in London.
04/04/08
Over the Air was a special event organised by Mobile Monday London, hosted by Imperial College and supported by the BBC. 48 hours of mobile and wireless development by and for the leading lights in the industry. At the core it was a mobile development event that was part conference, part un-conference. It was the world’s largest non vendor specific mobile developer event to date and embraced all aspects of mobile/wireless development and design.
The developers that were at OTA and the ideas they are coming up with are also increasingly creating an expectation that the mobile web
will offer even more; an experience that plays to the strength of the medium, of an integration with other platforms that is more
sophisticated than just straight repurposing.
While the mobile web was, quite rightly, an important theme of Over The Air the breadth of talks and prototypes also reflected what a rich area it is for designers and technologists. Applications, Location, Accelerometer interfaces and even remote controlled robots all got a look in.
mDataLogic are really proud to have taken part in this ground breaking event. Can’t wait for next year!
mDataLogic joins the WURFL Manifesto for Responsible Reformatting trying to establish rules for proxy reformatting of "made-for-mobile" content.
24/03/08
The introduction of reformatting proxies by network operators such
as Vodafone and Sprint has generated a great deal of
outrage within the mobile developer community.
Some Mobile Network Operators (MNOs) such as Vodafone and Sprint are implementing reformatting proxies (i.e. transcoders) into their networks. Unfortunately, this is being done without safeguarding those sites which strive to deliver a mobile-optimised user-experience, who invest time and energy to get mobile sites working optimally on mobile devices.
For these reasons, developers have come up with a "Developer Manifesto for Responsible Reformatting" which clearly spells out the rules that reformatting proxies should follow to preserve the mobile ecosystem.
mDataLogic has joined this manifesto has it believes that although there is place for transponders (in the short to medium term), these should not be implemented at the expense of the mobile user experience. Hence, there should be agreed rules for how transcoders should treat "made-for-mobile" web content, so that the mobile web user receives the most compelling experience.
Our own Mobile Content Optimisation platform is able to deliver dynamic services and applications with every page being unique to each device and optimized in real-time for its specific capabilities. The optimization polices are established at design time taking into account the content and the devices. This is far better proposition for the mobile user than a “dumbed down” experience delivered by any transcoder.